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Students Get in for Free When They Show ID
Starbucks Sponsors Student Tickets at International Festival of Authors

TORONTO, July 26, 2004 --- This autumn, secondary school and post-secondary students will be able to enjoy one of the world's largest and most renowned literary festivals for free. Starbucks Coffee Canada has purchased blocks of tickets that will be reserved for students at the International Festival of Authors (IFOA) held October 20 - 30, 2004, at Harbourfront Centre in Toronto.

The Starbucks-founded "Students Get in for Free When They Show ID" program is one of the exciting new initiatives at IFOA this year. Through the initiative, students will be able to attend readings, onstage interviews and onstage roundtable discussions. Students are encouraged to reserve early as IFOA events sell out quickly (entrance cannot be guaranteed without a reservation) and are reminded to have their valid student ID ready when they pick up their tickets. IFOA tickets will be on sale by the end of August --- sign up for the free e-newsletter at www.readings.org for updates.

“We are proud to team up with the International Festival of Authors to be able to offer students this unique opportunity,” said Karin Koonings, marketing director, Starbucks Coffee Canada. “Through this program we hope to help foster a lifelong love of reading amongst students by exposing them to renowned authors.”

Geoffrey Taylor, IFOA Director, states, “We are thrilled to be partnered the Starbucks Coffee Canada in a project that makes the world of books so much more accessible.”

2004 marks the 25th anniversary of the Festival. This year’s line-up features over 100 authors from around the world including: Russell Banks, Pierre Berton, David Bezmozgis, Susanna Clarke, Emma Donoghue, Margaret Drabble, Jasper Fforde, Janette Turner Hospital, Helen Humphreys, Ha Jin, A.L. Kennedy, Chip Kidd, Bharati Mukherjee, Ndebele Njabulo, Kathy Reichs, Susan Swan, Colm Toibin, Alisa Valdes-Rodriguez, Richard B. Wright, and many more.

International Readings at Harbourfront Centre: Since its inception in 1974, the weekly reading series has hosted more than 4,000 authors from 100 countries and thirteen Nobel laureates. International Readings gives Canadian authors an internationally recognized stage on which to present their work and brings the best of world literature to Canada. The annual International Festival of Authors (October 20 - 30, 2004) takes place over 11 days and has been a pinnacle event of the annual literary calendar for twenty-five years. The first annual ALOUD: A Celebration of Young Readers will be held in June 2005.

Starbucks Coffee Canada is a wholly owned subsidiary of Starbucks Coffee Company, the leading retailer, roaster and brand of specialty coffee in the world. Starbucks was founded in Seattle in 1971 and its first Canadian location opened in Vancouver in 1987. The Company is committed to offering the highest quality coffee and the Starbucks Experience while conducting its business in ways that produce social, environmental and economic benefits for communities in which it does business.

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Media Contacts:
Amy Holmes, International Festival of Authors
416.973.4395

Gwen Haugen, Grey Worldwide Public Relations
604.484.3279
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