Media Release

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The Power Plant is thrilled to announce the return of ALL SUMMER, ALL FREE programmes

FOR IMMEDIATE RELEASE

TORONTO, May 16, 2007—Following on the fantastic success of this year’s Power Ball 9: REVOLUTION that included well over 1,000 attendees dancing and reveling to the wee morning hours, The Power Plant Contemporary Art Gallery at Harbourfront Centre is excited to announce several upcoming initiatives.

For the second consecutive year, The Power Plant is delighted to offer ALL SUMMER, ALL FREE. Generously supported by the Hal Jackman Foundation and NOW Magazine, Media Partner,ALL SUMMER ALL FREE offers visitors of all ages complimentary gallery admission throughout the summer months, from May 18 to August 19.

Of this major accomplishment once again, Director of The Power Plant Gregory Burke states, “Thanks to the major support of the Hal Jackman Foundation and NOW Magazine, The Power Plant can drop its door charge for the second consecutive year, allowing free access to thousands of visitors during the warm, summer months.”

“Last summer’s program resulted in a 400% increase in summer attendance at The Power Plant. ALL SUMMER, ALL FREE importantly removes an impediment to access, so now everyone can enjoy our summer programmes be they youth, families, tourists, students or artists,” said Mr Burke.

Extended Summer Hours as well as a host of Public Programmes and events for the general public will be the focus of the summer. The Power Plant is pleased to announce several initiatives associated with ALL SUMMER, ALL FREE.

PLAYLIST SATURDAYS triumphantly return from June 23 to August 18 (from
2 p.m. to 9 p.m.), inviting guests to relax at the lakeside listening lounge and enjoy an exclusive mix of eclectic music selected by a different artist every Saturday. SUNDAY SCENES also return every Sunday at 2 p.m., allowing speakers from the world of art and beyond to offer their perspectives on the current exhibition. The gallery extends its hours on Saturdays starting June 23 until 9 p.m. This is a one-of-a-kind opportunity for visitors to enjoy the setting at the lakeside lounge and watch the sunset, hear great music playlists, or hear different perspectives on the gallery and its programmes through insightful and casual talks, tours and screenings.

From June 1 to 10, dusk to midnight, electronic artist Rafael Lozano-Hemmer presents the world premiere of his ground-breaking marvel Pulse Front: Relational Architecture 12, a spectacle of lights controlled entirely by the heart rate of passers-by. The world's largest interactive light installation uses twenty powerful robotic searchlights and network of sensors to create an ever-changing matrix of illuminations that will transform the visual landscape of Toronto's waterfront. Commissioned by and premiered at Luminato. Curated by The Power Plant and co-produced with Harbourfront Centre. Pulse Front is presented by TELUS.

ALL SUMMER, ALL FREE also coincides with The Power Plant’s Annual Summer Party and the Exhibition Opening of Auto Emotion: Autobiography, emotion and self-fashioning. Curated by Gregory Burke, Director of The Power Plant, and Helena Reckitt, Senior Curator of Programs, Auto Emotion will showcase compelling works in media including photography, film, sculpture, installation, performance, interactive works and new technologies. Artists include Marina Abramovic, Reza Afisina, Eija-Liisa Ahtila, Sophie Calle, Andrea Fraser, Rodney Graham, Christian Jankowski, Yayoi Kusama, Nikki S Lee, Rafael Lozano-Hemmer, Matt Mullican, Benny Nemerofsky Ramsay, Adrian Paci and Joahnnes Wohnseifer.

Auto Emotion continues throughout the summer from May 18 to August 19. For information on Auto Emotion or any Public Programmes the public can call
416-973-4949 or visit www.thepowerplant.org

The Annual Summer Party and Exhibition Opening are held at The Power Plant, Harbourfront Centre, 231 Queens Quay West, Thursday, May 17, from 7 p.m. to 11 p.m. Admission to the reception is FREE and open to the public.

Admission is ALL SUMMER, ALL FREE.

The Power Plant Contemporary Art Gallery at Harbourfront Centre
231 Queens Quay West. Gallery Hours are Tuesday to Sunday 12 – 6 p.m., Wednesday 12 – 8 p.m. Closed Mondays (Open Holiday Mondays 12 – 6 p.m.).

*Hours will change as of Monday, June 18
Tuesday to Sunday, 12 – 6 p.m. (*including Wednesdays). *Saturdays 12 – 9 p.m. Closed Mondays (Open Holiday Mondays 12 – 6 p.m.)

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Media Contacts:
Linda Liontis, Media Relations
Harbourfront Centre
416-973-4381
lliontis@harbourfrontcentre.com

Gregory Burke, Director
The Power Plant
416-973-4924
gburke@harbourfrontcentre.com

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