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The Power Plant launches ALL SUMMER, ALL FREE programmes

FOR IMMEDIATE RELEASE


TORONTO, June 21, 2006 – Following on the fantastic success of this year’s Power Ball 8 ‘Gorgeously Flawed’ that included well over 1,200 attendees dancing and reveling to the wee morning hours, The Power Plant is excited to announce several upcoming initiatives. Starting the summer season with a bang, The Power Plant is thrilled to launch ALL SUMMER, ALL FREE. Supported by the Hal Jackman Foundation and NOW Magazine, The Power Plant will offer free admission to the galleries and all public programmes throughout the summer.

Of this major accomplishment, Gregory Burke, Director of The Power Plant, states “This is the first time we have been able to offer general free admission since the introduction of door charges in the 1990s and it is very much due to the major support of the Hal Jackman Foundation and NOW Magazine.”

“Their gift recognizes that The Power Plant is the foremost institution in Canada with the history and capacity to meet burgeoning audience demand for access to international developments in contemporary art. Importantly it removes a major impediment to access, so now anyone can enjoy our summer programmes be they youth, families, tourists, students or artists”, said Mr. Burke.

Extended hours and new programmes and events for the general public will be the focus of the summer and The Power Plant is pleased to announce three new initiatives associated with ALL SUMMER, ALL FREE. They are OPEN LATE SATURDAYS (until 8PM) PLAYLIST SATURDAYS (5-8PM) and SUNDAY SPECIALS (2PM). The public is invited to visit our al fresco, lakeside lounge to watch the sunset, and hear great music playlists by visual artists, or hear different perspectives on the gallery and its programmes through insightful and casual talks, tours and screenings.

ALL SUMMER, ALL FREE is a tremendous achievement, and marks the beginning of an exciting time for The Power Plant, linked to its new 5-year Strategic Plan, which was adopted by the Board of Directors in the spring. The plan will be officially released in July and sets out a bold new vision for The Power Plant, highlighting audience development as one of its key goals.

“The Board of Directors is thrilled with the launch of this great new summer initiative. ALL SUMMER, ALL FREE marks an important first step toward achieving our vision for the future of The Power Plant, as outlined in our new 5-year Strategic Plan. It also highlights the commitment of the Board and staff to the development of The Power Plant, not only as Canada’s leading contemporary art gallery, but to its role in connecting contemporary art to the communities of Toronto and beyond,” said Evan Siddall, President of the Board of Directors of The Power Plant.

ALL SUMMER, ALL FREE will launch at The Power Plant’s Annual Summer Party and Exhibition Opening of Angela Bulloch and Annie Pootoogook, held at The Power Plant, Harbourfront Centre, 231 Queens Quay West, on Friday, June 23, from 7 to 11 pm. Admission to the reception is free and open to the public. A separate media release will follow with details of the exhibitions.

The Power Plant will be releasing a series of major announcements over the coming months.

The Power Plant, Harbourfront Centre, is located at 231 Queens Quay West. Enjoy extended gallery hours on Saturdays from noon to 8 pm, and regular Summer hours are Tuesdays to Sundays from noon to 6 pm.

For information on free public programmes, the public can call 416 973 4949 or visit www.thepowerplant.org.

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Media Contacts:
For gallery inquires relating to exhibitions and ALL SUMMER, ALL FREE:
Linda Liontis, 416-973-4381, lliontis@harbourfrontcentre.com

For gallery inquires relating to the 5-year Strategic Plan: Gregory Burke, Director,
The Power Plant, 416-973-4924, gburke@harbourfrontcentre.com
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