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View Points at Harbourfont Centre features a
SOCAN Urban Music Panel Thursday October 6, 2005

TORONTO, September 20, 2005-As part of the View Points series, SOCAN presents the provocative yet practical panel discussion Bringing Urban Music to Market on Thursday October 6 at 7 p.m. Featuring profile Urban music players like Farley Flex and Kardinal Offishall - this free admission forum and panel discussion will cover important current issues around the growth and development of a Canadian Urban music marketplace, as well as how music industry professionals and artists should encourage the development of Canadian Urban music on various commercial radio formats across the country.

Audiences will be treated to a rare look, listen and in-person meeting with some of Canada's most prominent Urban music players! A post-panel Q&A session allows the audience to engage panelists as a group while a more informal Meet & Greet session afterwards features the music of DJ Starting from Scratch (Flow 93.5 FM). Panelists include: Divine Brown (R&B vocalist, Blacksmith/Universal); David "Click" Cox (A&R rep, Universal Music Canada; Justin Dumont (Music Director, Flow 93.5 FM); Rob Farina (Program Director, CHUM FM); Farley Flex (Canadian Idol judge, Plasma Corporate);  Kardinal Offishall (rap artist, BlackJays/Virgin/EMI). Panel moderator is Dan Kershaw (SOCAN Relationship Manager).
 
Urban music accounts for a healthy percentage of overall cross-format radio play in Canada. However, an unusually large number of those spins come from American, not Canadian acts. Why is this a trend and how can we educate music business professionals and musicians at all levels, on how to break their music locally (so that Canadian acts can he heard in Canada, not just as Urban imports) and nationally? How do artists like panelist Divine Brown, whose new self-titled debut is well on its way to selling Gold (50,000 copies) in Canada, access commercial radio across different formats across the country?

Attendees will also receive information on how to register their music at SOCAN (with a take away handout) and how to tap into some lesser known revenue streams - essentially how SOCAN works for Urban artists and all songwriters!

View Points at Harbourfront Centre is a series of discussions about contemporary culture focussing on artistic issues and current affairs local, national and international. Discussions take place on select Thursdays at 7 p.m. at Harbourfront Centre's Brigantine Room (235 Queens Quay West, Toronto). Admission is free on October 6. For further information, the public can call 416-973-4000 or visit www.harbourfrontcentre.com/viewpoints

For more information on SOCAN's many services and events please visit www.socan.ca or call 1-866-307-6226.

This event is supported promotionally by FLOW 93.5 FM and the Urban Music Association of Canada (UMAC).

Event Media Contact: Shane Gerard, 416-973-4655 or sgerard@harbourfrontcentre.com

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