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For Immediate Release:

POWER BALL 7 >> Group of Seven Deadly Sins << June 2, 2005
Abandon temperance and embrace a world where temptations abound!
Pride, Lust, Sloth and Envy reveal part of the nefarious night design....
The Power Plant Contemporary Art Gallery at Harbourfront Centre celebrates its seventh annual fundraising event - Power Ball 7: Group of Seven Deadly Sins on June 2, 2005. Event Co-Chairs Suzanne Cohon and Shabin Mohamed invite you to  abandon temperance and embrace a world where temptations abound! The Group of Seven Deadly Sins (Greed, Lust, Sloth, Wrath, Pride, Envy and Gluttony) will manifest themselves as multi-faceted, interactive tableaus enticing guests into the depths of debauchery - with a glimmer of hope for redemption at the end of the undulating journey. Four of the sins are partially revealed below with the announcement of artist installations and performances. More TBA. Tickets are now on sale by calling 416-973-4000 or by visiting
Commissioned Installations:

PRIDE by Alison Norlen
Power Ball 7 commissioned work (Canadian exclusive)
Towers of Power and a 6 foot welded peacock will strut to welcome guests. Pride becomes an Alice in Wonderlandesque installation in the form of a raised, decorated parade float (a pedestal on which guests will want to be seen). Saskatoon based sculptor Alison Norlen is designing the float, constructing the platform and leading a team to produce other decorations. She is currently welding peacocks and power towers in metal and tiny lights deep into the night in her studio.

LUST by Martin Creed
Power Ball 7 commissioned work (Canadian exclusive)
Artful lust gets ‘Hot - Paris’ with a ‘Lust Gallery’ bathed in hot pink/red light adjacent to half a room filled with red balloons.  ‘Now, Nicole, honey,’ is a commissioned work by British artist Martin Creed (in fact Work No. 204, 1999) involving an installation of 16 inch (approx.) red balloons from the collections of Eileen Harris Norton and Peter Norton, Santa Monica.
Creed's directions: Halve the air in a given space by calculating the space's volume. Using air, blow up balloons until they occupy half the total volume. The space should be full of air, but half of it should be inside balloons. Extra balloons may be added to maintain the volume of the work, or else the balloons may be left to deflate naturally.

Artist Biographical Info:

Alison Norlen received her BFA from the University of Manitoba in 1987, and completed her MFA at Yale in 1989. Norlen’s interest and research into cultural spectacles has led her to attend the Day of the Dead festivities in Mexico and to dance in Rio de Janiero’s Carnival. She was recently the recipient of an International Artist Residency in Trinidad funded by The Canada Council for the Arts. Norlen’s drawings and sculptures depict architectural spectacles constructed from personal experiences, memories, and fantastic spaces both real and imagined. Recent exhibitions of her work include ala, Oboro, Montreal (2004), Float, Mendel Art Gallery, Saskatoon (traveling 2002—2004), and MosaiCanada: Sign & Sound, Seoul (2003). She currently teaches at the University of Saskatchewan, Saskatoon, where she lives and works. 

Martin Creed was born in Wakefield, England, in 1968, and from 1986-90 attended the Slade School of Art in London. Creed has had innumerable solo exhibitions or projects in Europe and North America and has participated in group exhibitions worldwide. Whether utilizing paper, music, air, light or neon text, Creed’s subversively witty pieces- identified by number only- are characterized by a minimalism rooted in an instinctive anti-materialism. In 2001 he was the winner of the Turner Prize, and currently lives and works in London and Alicudi, Italy.

Music Performances:

ENVY with Dandi Wind
Power Ball 7 Toronto debut
The Dandi Wind duo (Vancouver/Montreal) will spurn enviable raw talent and bring art/pop/rock sound into your face with accompanying up-yours antics. Dandi Wind began in Vancouver as a way for collaborators Dandilion Wind Opaine and Szam Findlay to meld their love of avant-garde theatre with challenging but accessible music. Now based in Montreal, they released their debut EP Bait The Traps in 2005, and are finishing up their first album Concrete Igloo (which will feature a DVD of experimental music videos). Dandi Wind head back to Toronto this summer to create a touring multimedia stage performance.

SLOTH with DJ Luis Jacob

Know to some as artist Luis Jacob, DJ Luis Jacob will be vibing like a crazy lazy brother after yer mother in the Sloth Lounge in the Harbourfront Centre Theatre. He will be spinning until the wee hours. Described by Laura Michalchyshyn as "Toronto's favorite bon vivant", Luis Jacob is an artist well known in his hometown and, increasingly, abroad. Exhibitions of his work include Downtime: Constructing Leisure, New Langton Arts, San Francisco (2005), Koch und Kesslau Gallery, Berlin (2005), Open Your Mouth and Your Mind Will Follow, which will be traveling to AKA Gallery, Saskatoon and The New Gallery, Calgary (2005). Luis Jacob is currently presenting a major outdoor installation titled Flashlight at the Toronto Sculpture Garden, and is represented by the Robert Birch Gallery, Toronto.

The Power Ball is known, if not notorious, for its mélange of savvy, colourful and sophisticated guests within an ultra-modern, waterfront venue. Power Ball 7 will seamlessly mesh music, performance and visual art into a sinful spectacle of extreme sensory indulgence. Succumb to the forces of nature, the seductive song of the Siren and the salacious satisfaction of every taste bud. The deadly temptations will all gather in one setting to ignite the most outrageous Power Ball ever! 

WHEN:  Thursday June 2, 2005 (beginning at 8:30 pm)

WHERE:  The Power Plant (231 Queens Quay West, Toronto)

WHO:  Evan Siddall, President of The Power Plant's Board of Directors, Suzanne L. Cohon/Shabin Mohamed, Co-Chairs of The Power Ball and Wayne Baerwaldt, Director of The Power Plant Contemporary Art Gallery at Harbourfront Centre are orchestrating the most sublime gala event yet, Power Ball 7. More performing artists for the evening TBA.

HOW MUCH:  Tickets Now On Sale ($150). Call 416-973-4000 to order or go to

Special Thanks to the Power Ball 7 Committee:
Co-Chairs:  Suzanne Cohon, Shabin Mohamed
Honorary Co-Chairs: Phil Lind, Jay Smith
Power Ball 7 Committee: Stephen Andrews, Wayne Baerwaldt, Mina Cicconi, Christine Davis, Marcus Doyle, Lonti Ebers, Ted Geatros, Barr Gilmore, Victoria Jackman, Judy Schulich, Garnet Siddall, Rosalie Ward

Power Ball 7 Sponsors:
Presenting Sponsor: Holt Renfrew and Stila
Lead Sponsor: Ericsson Canada Inc.
Vehicle Sponsor: Grand Touring Automobiles
Supporting Sponsors: Campbell's Canada, Henry Birks & Sons Inc., Waddington's, Workbrain, Inc.

Holt Renfrew and Stila are delighted to partner for the second year in a row as Presenting Sponsors of Power Ball 7. With so many deadly sins from which to choose, Holt Renfrew and Stila have teamed up to ensure all attendees of this years' event enjoy the thrill of being green with envy, without any irksome long-term consequences. Holt Renfrew and Stila are pleased to support The Power Plant, Toronto's premiere Contemporary Art Gallery in their largest capital fundraiser of the year.
Media Contact:
Rosalie (Ro) Ward
Five Foot Ten
t. 416 220 7210

Media Contact: Shane Gerard, 416-973-4655,
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