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For Immediate Release


TORONTO, June 16, 2014 ---- In every area of the writing, reading and publishing world, the relationship with the reader has grown more intimate. How are writers, publishers and librarians connecting with readers now? How do they discover their interests and reading desires? No matter the place or the platform, uncovering reader preference, proclivities and passions has become the marketing focus. These issues will be explored in the 2014 Book Summit, In Bed with the Reader: Marketing Uncovered, on June 19, 2014 at Harbourfront Centre.

Presented by the Book and Periodical Council and Humber College, in association with IFOA, Book Summit 2014 is a day-long conference that offers practical labs and lively discussions alongside theory, hard numbers and observations from publishing professionals from across Canada and the United States.

Publishing guru Mike Shatzkin will kick off the day exploring questions like: What is Amazon up to? What is the future of retail? Does social media really sell books? Is self-publishing the future for some authors? With all the large mergers over the past few years, what does the future look like for smaller publishing houses?

Book Summit 2014’s useful labs will update on social media, measurability, branding strategies and effective distribution. Energetic panels will inspire and inform about new models in the publishing world, as well as recent developments in subscriptions, fan fiction, self-publishing and more. Keynote speaker Sara Critchfield, editorial director at Upworthy, will end the day exploring how we can combine metrics, platforms and branding to help uncover readers’ desires.

The conference begins in Harbourfront Centre’s Fleck Dance Theatre, 207 Queens Quay West, at 8:15am. For details and to register, visit

For this project, the Book and Periodical Council and Humber College acknowledge the financial support of the Government of Canada, through the Canada Book Fund, and the Ontario Media Development Corporation.


The Book and Periodical Council (BPC) is the umbrella organization for Canadian associations that are or whose members are primarily involved with the writing, editing, translating, publishing, producing, distributing, lending, marketing, reading and selling of written words.

Established in 1967, Humber College is one of Canada’s leading post-secondary institutions. Committed to student success through excellence in teaching and learning, Humber serves 27,000 full-time students and 56,000 continuing education registrants. With an internationally recognized reputation for quality learning, Humber offers a wide range of career-focused opportunities for students to personalize their educational path, including 150 full-time programmes across more than 40 fields of study, 200 part-time and 400 online programmes or courses. More than four out of five of Humber graduates are employed within six months of completing their studies.

Since its inception in 1974, IFOA has hosted over 8,500 authors from more than 100 countries, including 21 Nobel Laureates. Their season runs from September to June and includes the annual International Festival of Authors (October 23–November 2, 2014), including YoungIFOA and IFOA Ontario, and the annual ALOUD: a Celebration for Young Readers with Forest of Reading® Festival of Trees™ (May 14–15, 2014).

Maeve O’Regan:; 416-973-5836
Meghan Gribben:; 416-973-4395

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