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Too Perfect Captures Huge Interest in Copenhagen and Venice.

TORONTO, September 28, 2004 – On Tuesday, September 28, at 7 p.m. at Toronto’s Harbourfront Centre, Canadians will have their first opportunity to see the design exhibition that has taken the cities of Copenhagen, Denmark and Venice, Italy by storm. Too Perfect: Seven New Denmarks is a provocative look at the future of design and architecture in Denmark, moving beyond Danish Modern, the world-wide design phenomenon that may be stifling innovation in contemporary Danish design and architecture.

Too Perfect: Seven New Denmarks, a collaboration of The Danish Architecture Centre, The Power Plant and Harbourfront Centre, is curated by Canada’s Bruce Mau Design, in collaboration with the Danish architecture firm, PLOT. The visionary exhibition is also the Danish entry in the prestigious 2004 Venice Biennale of Architecture and is running concurrently in Copenhagen. An identical Too Perfect is one of the opening programming elements in Harbourfront Centre’s mammoth exploration of contemporary Danish culture, SUPERDANISH: Newfangled Danish Culture, opening the evening of September 28, 2004

The recent Too Perfect exhibition opening on September 8 in Copenhagen has garnered huge public attention. A similar response has greeted the September 14 opening in Venice, where the young architects who comprise PLOT have been given the nod for a special jury award over submissions from architecture gurus like Daniel Libeskind, Frank Gehry and Zaha Hadid.

Too Perfect is the result of an invitation from The Danish Architecture Centre to Bruce Mau Design to help imagine a way out of Denmark’s design torpor. In search of the spirit of innovation that had made Danish Modern design radical and groundbreaking back in the 1940s, Bruce Mau Design formulated the idea that to liberate Danish design from the straightjacket of style, design must be used instead as a way to re-imagine the way we live. The exhibition proposes a set of radical new design ideas for Denmark and is designed as an “open letter” to the people who have the power to make them happen.

Bruce Mau Design got together with PLOT and then teamed up with four other groups of Denmark’s best young architects, and together came up with seven “pragmatic utopias,” proposals for the future that may be radical but also technologically and economically feasible and ecologically and socially sustainable. The proposals include building a superharbour to serve as a gateway to the new Europe and liberate other harbour lands; a proposal to manufacture houses in large factory production lines and transport them by Zepplin-like airships to their

destinations; a change from Farmland to Pharmland with the growth of genetically modified crops with a view to producing medical products; the export of water from Greenland to Africa, simultaneously avoiding a global warming meltwater excess, helping Africa and ensuring Greenland’s economy.

The proposals have already opened dialogue with the people who could help make them reality. The commissioner of agriculture for the European Union has answered the Pharmland proposal; the Danish minister of economic and business affairs has written back on the coastline proposal; and the head of Maersk, one of the world's largest shipping firms, has responded to the Superharbour proposal.

Exhibitions of photography, design, visual art, a major stuff - Ingenuity and Critique craft exhibition, lifestyle exhibitions and site installations join Too Perfect to begin the SUPERDANISH exposition. Also the Canadian Opera Company’s much-anticipated production of The Handmaid’s Tale with music composed by Poul Ruders, libretto by Paul Bentley, based on the novel by Margaret Atwood helps begin the three month celebration. Music, theatre, film, literature, dance and Danish living programmes join in this the largest exploration of Danish culture ever held outside Denmark.

Harbourfront Centre’s SUPERDANISH: Newfangled Danish Culture, opens to the public at 7 p.m on September 28. Her Excellency, Governor General Adrienne Clarkson joins Prince Joachim of Denmark and a host of dignitaries for the festival’s official opening ceremony earlier that afternoon, preceded by a tour of the opening exhibitions.

Too Perfect: Seven New Denmarks’ main sponsor is Nykredit; other sponsors include Fonden Realdania, NCC, Montana/DJOB, LEGO VisionLab and Carl Bro together with The Danish Ministry of Culture, The Art Foundation – The Architecture Committee, The Arts Council, the Architects’ Association of Denmark, ZEES, DTKommunikation, On-site, Kontrapunkt, Berlingske Tidende, The Danish Ministry of Economics and Business Affairs, Kunst: Danish Arts Agency, Maersk Sealand, along with several other building and design companies.

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Media Contacts:
Linda Liontis, 416-973-4381,
William Bobek, 416-973-4428,
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