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Too Perfect: Seven New Denmarks designed for Harbourfront Centre’s SUPERDANISH: Newfangled Danish Culture

TORONTO, September 13, 2004 – Too Perfect: Seven New Denmarks, launches in Toronto at The Power Plant, September 28, 2004. Curated by Bruce Mau in collaboration with PLOT and commissioned by the Danish Architecture Centre, this first-of-its-kind, tri-locale exhibition is a collaboration of the Danish Architecture Centre, Harbourfront Centre and The Power Plant as part of Harbourfront Centre’s SUPERDANISH: Newfangled Danish Culture.

Danish Modern, a design concept which began in the late 1940s, inspired a world-wide movement that was known for being innovative and experimental. Today Danish Modern is so pervasive in Denmark that it may have become an impediment to fresh new directions.

For a new approach and to return Danish design to a leading position on the international scene, The Danish Architecture Centre asked Bruce Mau Design to work with PLOT and a team of Danish Architects. Together they have developed seven propositions that push us to the edge of our social imagination.

Too Perfect: Seven New Denmarks includes a “Hall of Fame” that pays homage to the inspiration, displaying Danish Modern’s best chairs, lamps, tableware, and architecture, and seven “Pragmatic Utopias,” large-scale installations by Danish architecture and design firms Arkitema, Kontrapunkt, NORD, PLOT and SRL Arkitekter. Each installation is a proposition that takes architecture beyond the realm of buildings and furniture and into the other areas of life that we have the capacity to design, from clean water and agricultural reform to energy use and social engineering.

Exhibitions run simultaneously in Copenhagen (Sept. 7) at the Danish Architecture Centre, and in Venice (Sept. 12) as Denmark’s official entry in the 2004 Venice Biennale of Architecture. These three international locations are the setting of a confrontation between the Danish design tradition and a radical, new way of thinking of Danish design and architecture in a global context.

Too Perfect: Seven New Denmarks – part of SUPERDANISH: Newfangeled Danish Culture. 143 individual events, over 200 artists, 21 participating organizations in 13 artistic disciplines – SUPERDANISH: Newfangled Danish Culture, the most comprehensive exploration of current Danish culture ever mounted is set to begin this fall at Harbourfront Centre. Over 10 weeks, visitors will have an unparalleled opportunity to experience the visual arts, architecture, design, craft, music, literature, theatre, dance, food, film and lifestyle in a glorious celebration of everything Danish.

www.harbourfrontcentre.com/superdanish

SUPERDANISH: Newfangled Danish Culture begins this Fall at Harbourfront Centre and throughout Toronto. This ambitious and provocative venture will formally be opened by His Royal Highness, Prince Joachim of Denmark and Her Excellency, Adrienne Clarkson, Governor General of Canada on September 28, 2004. For programme dates, times and locations call 416-973-4000 or check www.harbourfrontcentre.com. Info on Too Perfect: Seven New Denmarks; www.tooperfect.dk.

Too Perfect: Seven New Denmarks’ main sponsor is Nykredit; other sponsors include Fonden Realdania, NCC, Montana/DJOB, LEGO VisionLab and Carl Bro together with The Danish Ministry of Culture, The Art Foundation –The Architecture Committee, The Arts Council, the Architects’ Association of Denmark, ZEES, DTKommunikation, On-site, Kontrapunkt, Berlingske Tiedende, The Danish Ministry of Economics and Business Affairs, Kunst: Danish Arts Agency, Maersk Sealand, along with several other building and design companies.


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Media contacts:
Bruce Hutchinson, Director of Marketing/Media Relations - Harbourfront Centre
416-973-4467; bhutchinson@harbourfrontcentre.com

Bill Bobek, Media Relations - Harbourfront Centre
416-973-4428; wbobek@harbourfrontcentre.com
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